“Pick Your Perk” My GM Rewards

An integrated campaign used to make our most loyal Platinum members feel special by allowing them to pick a perk and keep them engaged
with our program. We wanted to emphasize exclusivity and personalization with this experience while staying true to each brand’s style and tone.

Crediting Team: Joe Anstett (AD) + Tranell Slaughter (CW)

GM Rewards Experiences

GM Rewards members receive exclusive access to events like CMA fest, US Open and so much more. Our team has to be fluent in ALL of GM’s brand Vis IDs as well as each brand’s style guide. This is just an example of how each email from the experiences program reflects the style of it’s own brand while under the GM Rewards umbrella.

Crediting Team Members: Paige Rosas (AD), Matt Bisset (AD), Karlee Goodwin (AD)

SHIFT

A conceptual app designed to be built for a vehicle subscription app for GM.