“New Car Smell” My GM Rewards Card
was the launch of the all-new My GM Rewards Card™ from GM, in partnership with Marcus by Goldman Sachs and Mastercard, which brought to life a comedic campaign rooted in the idea of “a new kind of appreciation … with that new car smell.”
“Milestone Moments” BuyPower Card
was concepted as a brand refresh for GM's Buypower Card (2019). This look spread across all digital and print media with the running line “The Most Rewarding Things in Life are Earned.” Taking literal purchases and flipping them into emotional transactions. The video lived online, in GM dealerships and their service lounge area.
GM x MRM
is truly a collaborative partnership. We created a Year in Review video (2022) of the enormous volume of work we do together on a daily basis, creating a punchy, fast paced, electric vibe throughout.
“Left Hand” Beyond Blue
Freelance writing and concepting done for Beyond Blue, a non-profit organization that is a reliable source for mental health information, support, and hope.
“The Oldest Rainforest in the World” Daintree Rainforest x Parrotfish Lodge
Concept, direct, shot and edit a short online promotion for the Daintree Rainforest and Parrotfish Lodge, QLD AUS.