GM Rewards Loyalty Game
Developed and led gamified experiences for GM’s customer loyalty program, designing gameplay that boosted engagement and enrollment while staying closely connected to the GM brand and customer journey. Each game had its own visual identity and branding that was contextually relevant to GM and the Rewards program..
Grayson Vine Visual Identity
Grayson Vine’s branding was built around the idea that quality and eclectic style can go hand in hand. The visual identity showcases that thrifted doesn’t mean tired. Pre-loved pieces can still feel beautiful, high-end, and unique without the designer price tag.
